Convert your idea into a successful product

startups Tecnología 12 minutes read

Everyone has ideas. Ideas appear daily at all times. But that does not mean that everyone can become a successful business. Ideas alone are worthless.

Ideas is just that. An idea is the seed of a successful product. Without proper care and maintenance, it will not flower. Ideas require market research, a good strategy and a business plan, without which ideas can not go much further.

To begin to turn the dream of beginning into a successful business, keep in mind:

1. Choose a business idea

Take an idea that moves you, that you are passionate about and stay with it. Stay with one until you can not advance further. Until you have given everything.

 

2. Validate that idea

Your idea has no value if you save it for you and do not test it with real clients.

Writing a business plan with projections through market studies is a sure way to start the day of the final judgment. Nothing beats a real customer who uses your product or service.

So, how do you get to the customers when you are at the stage of the idea and do not want to spend a huge sum on building something they do not want?

Build a viable minimum product or prototype. The idea is to publish something that offers the main value of your startup or that solves the central problem of your customers.

In this phase we can use the “Product Thinking” model

 

Product Thinking

It is the process in which the problems to be solved and the audience to which the product is directed are defined, the necessary tasks are established to carry out the development and, detailing the objectives to be achieved, the degree of success of it once it is in use.

Thinking about products means thinking about the specific problems of the users, the work to be done, the objectives and the income.

 

A product has a central user experience, which is basically the reason why the product exists. It satisfies a need or solves a problem that people have. Therefore, it becomes significant and provides a certain value. If the problem does not exist or the solution does not fit the problem, the product loses its meaning and people do not use the product; which in turn leads to the fall of the product. So, how can we be sure to address a real problem? Unfortunately, we can not be 100% sure, but we can minimize the risk by watching and talking to people. Therefore, discovering the problem and building solutions that customers really want.

Think about the products and create the right characteristics for the right people
Thinking about products helps develop successful functions. When defining the problems that the product addresses, it answers the question “why do we build this product?”. Define the target audience “who has these problems?” And define the solution “how are we doing?” It will provide enough guidance to create a new function. Setting an objective will help measure the success of this feature.

 

The definition of the product

When thinking about products, UX designers should be able to answer the following questions first:

  1. What problem do we solve? (User problem)
  2. Who are we doing this for? (Target audiences).
  3. Why are we doing this? (View).
  4. How are we doing (Strategy)
  5. What do we want to achieve? (Goals).
  6. Think about exactly what we do (Characteristics)

The power of product thinking

Thinking about the products gives designers the advantage of creating the right features for the right people. It helps to understand the user experience of a product as a whole; not only as Interaction Design and Visual Features. It ensures that designers address the real problems of users and, therefore, reduce the risk of creating something that nobody wants. It gives you the power to make the right decisions when it comes to creating features.

“Building characteristics is easy, it is difficult to create the right characteristics for the right people”

Product Thinking allows UX designers to ask the right questions, create the right features and communicate with stakeholders more efficiently. It allows designers to say “no” and hesitate before adding new features. Each time a new feature is requested or someone has an idea for a new product, designers can ask the right questions, before drawing wired structures or designing sophisticated designs: “Does it fit into the product?” – “Does it serve a real user? Problem?” – “Do people want it or need it? First let’s find out!” This will keep the product slim and effective.

 

3. Execute it

There is no such thing as a million dollar idea.

Ideas evolve into products that evolve over a period of time through feedback and constant customer use. You must build a prototype, beta or a minimum viable product and put it in the customer’s hands. Let your client decide if the idea is valuable or not.

A viable minimum product has only the main characteristics that allow to deploy the product, and no more. Validate that idea that we believe will be fabolusa … with little effort, less budget and sooner than expected.

Helping entrepreneurs and entrepreneurs to understand what their MVP is is something that I am passionate about, being able to help find the meaning of their project based on an idea. Convert ideas into prototypes, prototypes in digital products ready to go to market and provide us with the results to be able to make better decisions oriented to the user, to the client to what they need to solve.

The initial stage of product definition and MVP is even more important than the design and development itself. If this stage is underestimated, everyone is making the biggest mistake. Think it is more expensive: Invest money in something that people will not use or invest what is necessary in a good analysis of what you want to build to really serve you and your client.

In NextDots we work with entrepreneurs and new companies that create their first MVP. We also often have customers ask to rescue a half-finished prototype or build one for the first time.

I realized how important it is for new technology entrepreneurs to understand beforehand what it takes to build a digital product, as well as how to build the product.

The main idea of ​​MVP is to optimize validated learning through a small amount of effort.

Most people simply do not get their products out on time and spend most of their resources trying to build that perfect product. Save yourself some pain, time and, above all, cash, and develop a product that your customers want.

Finding a good team to develop this product is vital for reaching a good port. How to founder a digital agency, I recommend that you choose agencies … a freelance can be useful at the beginning but then you can leave everything abandoned in an instant. Think about this problem in advance. Do not base all your decisions on the budget (minor). If you have a small budget, evaluate options:

  1. Do the prototyping stage first (this will help you find investors, partners or give you time to raise more money)
  2. Search Seed Capital
  3. Take out an MVP (same as point 1)
  4. Apply to incubators (usually ask for point 1 or sometimes point 3)
  5. Wait to collect the money

 

4. Find your market

Do not waste your time on an idea that does not suit a large audience. Of course, you can start locally and expand later, but is your idea to solve the needs of a few hundred? Is your idea scalable for the next hundred thousand? If not, you are not building a business.

Validate if the problem you are trying to solve is really the problem of the masses. And not just yours and some neighbors and friends or your network.

Point 5. Seek to solve a real problem
If you want your ideas to become successful products that help you create and maintain a business, look for the essential ideas that solve a real problem.

“Life is short to create products that nobody wants …”

Make products that people love, that solve a problem.

 

5. Solve a real problem

If you want your ideas to become successful products that help you create and maintain a business, look for the essential ideas that solve a real problem.

“Life is short to create products that nobody wants …”

Make products that people love, that solve a problem.

 

Conclusion

An idea is only the beginning. Choose one of them, validate it, find the market, create a business strategy, execute it with the least effort based on a design thought of in the product and this same thought to solve a real problem for the user are the beginning of creating a startup digital that meets the objectives and is successful. Successfully I do not mean to earn millions of dollars, it may be the case, but in fact it is mentioned that it meets the objectives set and make your users happy.

Javier Olivieri
NextDots Founder

@javi10823

javier.olivieri@nextdots.com

www.nextdots.com